How many buyers do you have for a property like mine?

One of the most common questions we get asked by sellers is “how many buyers do you have on your books for a property like mine?” and they sometimes take the answer a little too literal when deciding which estate agent to select.

Here’s the thing: IT DOESN’T MATTER

A more relevant and important question would be “how are you going to present and market my property to ATTRACT’ the buyers who aren’t on your books?”

Why do I say this?

Well, for every one potential buyer an estate agent has on their books, I bet there are 10 who aren’t. 

You see, sometimes the buyer hasn't even notified the estate agencies in an area to register their details, instead they see it pop up in a Facebook campaign, on Rightmove, Zoopla or even in our window.

Its the sellers who really need the estate agent and that estate agent should be in tune with the way buyers now search and adapt their approach accordingly by using, to name a few, professional photography, premium marketing on all the property portals, respond to emailed enquiries within 1 hour, not 1 day etc etc.

So, don’t worry about how many buyers they have on their books… picture yourself as a buyer and think about what you would want to see and hear!

Author: Christos Nikolaou

BEng Mechanical Engineering, MSc Real Estate, ETEK Property Valuer, Register and Licensed Real Estate Agent.

Christos Nikolaou is the founder and Managing Director of Property Canvas, he holds a license as an Estate Agent from the Association of Real Estate Agents of Cyprus and he is a registered Property Valuer in the Technical and Scientific Chamber of Cyprus (ETEK). He is the author of our “How many buyers do you have for a property like mine?” and is a certified advance negotiator.