If a property appears really good value, everyone is going to want to view, and likley, offer on it. That competition will drive the price up to absolute market value. Think auction. Think Ebay. When selling anything, especially a property you want to price for the majority and hope the minority buyer attends the viewing.Secondly, you are justifying a buyer buying a competing, correctly priced property. In other words, your helping your competition sell.
How many times have you opted for the cheaper option, only to have to return and buy the quality option. As the saying goes, buy cheap, buy twice. You have a house which you’re planning on marketing at €500,000. Agent 1 is offering to sell it for 3% and agent 2 is offering 5%. Agent 1 comes with an offer of €450,000 and Agent 2 with an offer of €485,000.....which is the cheaper agent? Agent 1 right? No. No. No.
They do not value themselves at the correct level to achieve maximum interest resulting in optimum price. They do not photograph themselves to attract maximum viewings.They do not write a description that will give potential buyers just enough info, but not too much… to encourage a viewing. They do not promote themselves in the places they will be seen the most. They do not negotiate the best price for themselves. A good estate agent does!
