Property Marketing Material
The marketing material is one of the most important steps when you are selling a property.
You or the estate agent that represent's you should arrange for pictures, and lifestyle images to be taken.
Remember that you don’t get a second chance to make a first impression so quality is crucial, especially when you consider that virtually ALL buyers now search online for properties in the initial stages.
Make sure the property brief or description is benefits focused and does not simply list its features.
Therefore, the description should sell a potential lifestyle. Something along the lines of:
-“We love to entertain, which is why we created the large open plan, kitchen dining room...”....would be more attractive to potential buyers.
Source: All Rights Reserved C.N. Property Canvas Ltd. Any unauthorised copying, reproduction and broadcasting is strictly prohibited.
Author: Christos Nikolaou
BEng Mechanical Engineering, MSc Real Estate, ETEK Property Valuer, Register and Licensed Real Estate Agent.Christos Nikolaou is the founder and Managing Director of Property Canvas, he holds a license as an Estate Agent from the Association of Real Estate Agents of Cyprus and he is a registered Property Valuer in the Technical and Scientific Chamber of Cyprus (ETEK). He is the author of our “Property Marketing Material” and is a certified advance negotiator.
