Rightmove 3 part mini course – part 2

Welcome to part 2 of your 3 part mini lesson series on Rightmove! 

Just to reiterate the goal here – to improve your Rightmove property advert so that more browsers click on your property. We know that there is a distinct correlation between Rightmove views and viewings you’ll get, so we need to get your rating as high as possible.  Have you discovered your Rightmove stats yet?

In my last email, I explained to you how to improve your ‘leading image’ to tempt buyers to click to find out more. Today, we’re going to look at…..

Pricing Strategy

Do you know what price your property is being marketed at? The exact price? For example, is it €400,000 or €399,950? The difference here is more important than you might imagine, I’ll explain why:

If your property price ends in anything other than three zeros, you could be missing out on search traffic on Rightmove, and the other property portals. 

First, I want you do something – go to www.rightmove.co.uk and do a search for your property. Found it? Good. (if you aren’t on Rightmove yet, just pick a property). On the dropdown price search on the left of the page, you’ll see a list of prices. Is your property’s asking price listed here? 

You see, Rightmove doesn’t conduct an intelligent search. If your property is on the market at €399,950, it just won’t show up in a search that starts at €400,000. In other words, your property will be invisible to all those buyers who actually might have more money to spend!

However, if you price your property at exactly the same as one of the prices listed in the drop down box, you will actually appear in at least two searches. For example, if your asking price is €400,000, you will show up in a search from €375,000 to €400,000 and also in the €400,000 to €425,000 search.

The lesson here is this – to make sure your property appears in as many searches as possible, price it at exactly a price that Rightmove uses. When you do this, you effectively double the number of people who will see your property in a search. 

Magic!

Any questions? Email me!

Part 3 of this Rightmove mini course coming tomorrow… we’re going to be talking about ‘Headlines to get clicks’!

Author: Christos Nikolaou

BEng Mechanical Engineering, MSc Real Estate, ETEK Property Valuer, Register and Licensed Real Estate Agent.

Christos Nikolaou is the founder and Managing Director of Property Canvas, he holds a license as an Estate Agent from the Association of Real Estate Agents of Cyprus and he is a registered Property Valuer in the Technical and Scientific Chamber of Cyprus (ETEK). He is the author of our “Rightmove 3 part mini course – part 2” and is a certified advance negotiator.