Why you need 3D tour or video to sell your home!

Do you have a 3D Interactive Tour, or a Video tour, or even a floorplan?

An online tour of your home can really make or a break the decision to view a property. Buyers like to see – in advance - how a house is laid out, and a tour does this for them before they have even stepped through the door.

However, not all agents realise how valuable a selling tool online tours can be. 

Check out an example of a 3d Tour here: https://my.matterport.com/show/?m=epPuP19cusp 

3D Tours really ENGAGE buyers, and provide the most realistic, immersive way to experience a property on-line. In addition they:

1.    Help a buyer see how the house ‘works’, therefore whether it is worth a viewing. Room flow, relative sizes and layout are all factors that a buyer will take into consideration, especially family buyers. They will not want to waste time by viewing properties which just are not suitable for their needs - which also saves you wasted viewings.

2.    Help a buyer to visualise the property after the viewing.  This can become useful if they are thinking about making layout changes, perhaps knocking down a wall or installing an ensuite, and a tour or floorplan is vital for this kind of thought processing.

3.    Make a house seem larger. It is very easy when someone has viewed a house to forget rooms they have seen, or overlook a part of the house altogether.  This is especially true of boxrooms, or areas that are not being fully utilised, like storage rooms. By showing the house in its entirety on a tour or floorplan, no area will be omitted and as a result it can even add perceived value.

4.    After a viewing.  An online tour can be very useful to a buyer after a viewing to help them remember where everything was and not overlook any rooms. It is a helpful tool for discussion alongside images, for couples and families to talk about their potential future home and show their friends the home of their dreams.

I find that homes with 3D interactive tours receive a HUGE amount of exposure the market - in some cases getting at least 300% more activity than homes without.  Your property should be the an ALWAYS-ON OPEN HOUSE. 

As it happens I am an expert in 3D and video tours - I've produced loads of them for all kinds of properties, so if you have any questions just drop me an email!

Author: Christos Nikolaou

BEng Mechanical Engineering, MSc Real Estate, ETEK Property Valuer, Register and Licensed Real Estate Agent.

Christos Nikolaou is the founder and Managing Director of Property Canvas, he holds a license as an Estate Agent from the Association of Real Estate Agents of Cyprus and he is a registered Property Valuer in the Technical and Scientific Chamber of Cyprus (ETEK). He is the author of our “Why you need 3D tour or video to sell your home!” and is a certified advance negotiator.