Why you need estate agents when selling your property?

Why you need estate agents when selling your property?

I recently saw a comment on Facebook where someone said “Houses sell themselves”... It hurt. It’s not true (if it is I’ve been robbing people for the past 5 years).

Whether you love or loath estate agents... you need them as houses DO NOT sell themselves. Here’s why:

  • They do not value themselves at the correct level to achieve maximum interest resulting in optimum price, quickly, avoiding stagnation and reduction.

  • They do not photograph themselves to attract maximum viewings.

  • They do not write a description that will give potential buyers just

    enough info, but not too much... to encourage a viewing.

  • They do not promote themselves in the places they will be seen the most.

  • They do not overcome people’s objections resulting in more viewings.

  • They do not continuously analyse and review the marketing and make

    changes where needed to avoid stagnation.

  • They do not arrange viewings in a way to creates a sense of competition and urgency.

  • They do not carry out viewings in a way that starts and ends the viewing in the area of the house the buyer most wants in a property. They do not follow up viewings addressing people’s possible concerns and starting a negotiation.

  • They do not negotiate the best price for themselves.

  • They do not progress the sale solving the inevitable problems along the way. (survey issues, slow solicitors, etc) ... an experienced, committed, expert estate agent does.

Christos Nikolaou

Author: Christos Nikolaou

BEng Mechanical Engineering, MSc Real Estate, ETEK Property Valuer, Register and Licensed Real Estate Agent.

Christos Nikolaou is the founder and Managing Director of Property Canvas, he holds a license as an Estate Agent from the Association of Real Estate Agents of Cyprus and he is a registered Property Valuer in the Technical and Scientific Chamber of Cyprus (ETEK). He is the author of our “Why you need estate agents when selling your property?” and is a certified advance negotiator.


Please make sure to read our Privacy Policy and Terms & Conditions
We use cookies to ensure that we give you the best experience on our website. If you continue using the site, we'll assume that you are happy to receive all cookies on this website and you have read our Cookies Policy.